What is Goal-88
88-Thousand
Bottles. That's the goal. 88 thousand bottles. This is the threshold in which the manufacturer can remove the plastic label from our aluminum bottles at manufacture.
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Commitment
Goal-88 is our commitment to the planet, and you, the consumer. Our goal is to produce a bottle that is free of plastic labelling and is not only re-usable but infinitely recyclable. We aren't asking you to stop using water bottles. We just want to re-think about which bottles we use, and where they end up.
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Sustainability
This is the heart of our business. It even says so on the bottle! But really, our goal is sustainability. This is why our water is sourced through a 1% For The Planet company. Our water is responsibly and sustainably single-sourced in the Appalachian mountains.